Books by Martha
"Can you really find a career to satisfy your soul while it meets your career dreams? Yes! Click on the cover of this inspiring ebook to learn more!"
"This book touches not only the heart, but also the mind and soul of the HR profession. It's full of ideas with impact, tools and tips...and wonderful stories."
Professor, University of Michigan Business School
co-author, The Why of Work
"A fun and easy-to-read blueprint on understanding and creating engagement within a team. No high falootin' business jargon here -- Martha Finney tells it like it is."
Director Global Workforce Learning & Development
Save the Children
- How Joe Paterno Can Continue to Inspire
- They Lay Off HR Too, Don’t They?
- Have You Lost Respect For Your Boss?
- How to Build Passion Literacy at Work
- The Hope of HR: “People are fundamentally good.”
- Miles of Wisdom: The First Thing to Know About Inspiring Great Customer Service
- The Hope of HR: Prepare to Be Amazed…Every Day
- Five Ways to Beat “No Job/No Job” Discrimination
- The Networking Tool that Beats Facebook Hands Down
- Career Fear: Put Anxiety in Its Place
Tags17 Rules 60 Minutes American Express Arte Nathan attitude Avery Dennison bad bosses bully bosses candidates Career management children chronic complainers community Cornell University Corporate Communications customer service David Russo depression Diane Dixon Disney Consumer Products Duncan Mathison EAPs employee engagement healthcare health care HR HR career advice HR career management human resources job hunting; discrimination job interviews job search lay-offs leadership Martha Finney meaning networking unions Unlock the Hidden Job Market voice of the employees
Catching the Wrong Kinds of Candidate? Could Be Your Bait
Depending on your industry and your geographic location, you spent the last 10 years or so positioning your company as a fun place to work. Maybe your company isn’t so much fun these days, but it’s still nice to have that reputation that yours is a company where time flies. In fact, maybe that feel is still in your online careers tab.
One company I’ve worked with was so committed to being a tantalizing magnet for high-talent, high-tech resumes that it actually featured a poker game in progress, with one guy looking up into the camera making the L on his forehead. Yeppir, real fun place to work! Fun, that is, for people who don’t want to work. The problem is that over time the early employees grew up. Got married. Had kids. Took their work very seriously, especially as the company was positioning itself to go public. They weren’t so much interested in the margarita machines or the fact they could wear flip-flops to work.
Even more importantly, they really didn’t want to work with new hires who were attracted to the company because word on the street was that the company was a party place. They wanted to work with serious-minded colleagues who were focused on getting the job done.
“But great talent doesn’t grow on trees,” one publisher said to me when I told him that his new hire (an editor) told me that he didn’t like to read. (The one time in my career that I actively lobbied to have someone fired.) Well, that would be an easy conclusion if the message you’re sending out is that you welcome one kind of candidate, when you’re actually wishing you had another kind.
If you’re getting a rash of losers line up for the few jobs you have open, it’s definitely not because the pickin’s slim out there. It could be because your recruitment message is so 2003. And there are plenty of really wonderful, dedicated, seasoned professionals out there who are looking for an opportunity where they can do more than pull down a paycheck or the tap handle for free beer.
Yes this is a buyer’s market right now. And as a recruiter, that buyer would be you. Now’s you’re chance to improve the quality of your bait to improve the quality of your candidates. You’re not only helping your company. You’re also helping great candidates out there who are looking for a great next career move. And you’ll be doing your current employees a really big favor.